
The Elite Athlete Society Story
Joe Penfold founded Elite Athlete Society in 2022 with the vision of providing the very best coaching and high performance programs to aspiring, semi professional and professional athletes. We strive to help all athletes become the greatest they can be in their chosen sport and in life.
Joe, like every young aspiring athlete, tried to play every sport under the sun, including AFL, Rugby Union, Rugby League, Basketball, Touch Football, Athletics, Gymnastics, Martial Arts, Indoor Netball, Beach Volleyball, Indoor Cricket and Swimming.
AFL was his main sport of focus, which he played for 10 years and won a premiership during is U18 season with his club. However, early into the following season, he was struck with a season ending knee injury. Getting the injury prompted him to pursue a career as a strength and conditioning coach to help others perform at their best, avoid injuries and return to sport as a better athlete following any injury.
Joe is now a Strength & Conditioning coach with 10 years of experience and has been involved with coaching the Brisbane Lions, Netball Samoa, Acceleration Australia, Football Queensland, Redlands Netball, Marist College, Brisbane Bandits.

